Leading Change
and Tech Adoption

Learn about effective change management and how firms can successfully embed new systems without disruption.


Accounting and Bookkeeping firms invest heavily in new technology — yet many implementations fail to deliver meaningful adoption.

The issue isn’t the software. It’s the change process.

Join us for a practical session on the principles of effective change management and how accounting and bookkeeping firms can successfully embed new systems without disruption, resistance or ROI leakage.

You’ll learn:

  • Why teams resist new technology
  • The four stages of successful change
  • How to structure software rollouts properly
  • How to reinforce adoption long after launch

If you’re planning a system upgrade — or struggling with adoption — this session is for you.

Register now to secure your place.

 


What to Expect >                 Who's Speaking >

 
Watch on Demand

Key Takeaways: 

✅ Understand why change initiatives fail in accounting and bookkeeping firms - and how to prevent it.

Learn the four stages of successful change: Awareness, Buy-in, Enablement, and Reinforcement

✅ See what structured software rollouts look like in real accounting firm scenarios.

✅ Discover how visibility, governance, and accountability reinforce adoption long after launch.

Who Should Attend? 

Accountants & Bookkeepers involved in system upgrades or process change.

Practice Owners & Leaders seeking stronger adoption, accountability, and ROI from technology investments.

Client Managers responsible for rollout execution and embedding new systems across teams.

Meet the Speakers

Cassandra
Tracey-Rubens_bw-headshot
felix mcdonald-cropped

Cassandra Scott

Industry Specialist - XBert

Tracey Rubens

Founder - Beachy Bookkeeping

Felix McDonald

Customer Success - XBert

Get more out of our webinar by starting a trial today.

During the webinar, we’ll ask if you’d like a member of our Success Team to connect with you, understand your goals, and demonstrate the features that can help you achieve them.